I was really touched by the ideas that inspired Greenbelt's graphic designer Wilf Whitty:
Greenbelt is home for many on their journey through the year: a dream-like gathering of ‘family’ in a temporary city built of tents.
One of the things which kept coming back to me as I thought about the theme was what of those who dream of a home they have never known: the displaced, the refugee, the orphan. Thinking about them, Dreams of Home becomes a story of longing for something which is out of reach and may never be attainable.
The logo develops the idea that we started on the back of the Festival Guide last summer, using a simple icon of tents to evoke the festival. As well as being a key visual element of the festival, the tent is also a way of signifying home as a place of shelter, universally recognised from Cheltenham Racecourse to the refugee camps of Haiti.
So Matt and I spent a filthy week in the studio working to make this years logo come to life: The big boys toys came out, as did our long forgotten geometry skills.